AN INDEPENDENT CONSUMER VENTURE STUDIO
We build and grow consumer brands. From the first insight to the product in your hands. Operator-led. AI-enabled.
Independent minds. Shared ambition.
01 / WHAT WE BUILD
Our work connects product, brand and commerce. BeMe brings that approach to life in health and wellness.
A LAUNCHO VENTURE
HEALTH & WELLNESS
Targeted liquid collagen, made for active lives. Four focused formulas bring muscle, mobility and beauty into a simple daily routine.
A clear product proposition. Distinctive packaging. A connected digital shopping experience.
Explore BeMe Wellness02 / HOW WE BUILD
Four connected stages. One accountable team. We use evidence to decide what to build, what to change and when to grow.
Combine search trends, customer feedback and category research to find a real unmet need. Start with a useful product, not just an attractive idea.
An opportunity
worth building.
Test the proposition, the product and the willingness to buy. Challenge the assumptions before committing more capital, and change direction when the evidence says so.
Evidence
before investment.
Bring product, identity, supply and commerce together around one customer promise. The experience should make sense on a screen, on a shelf and in someone’s hands.
A brand ready
for the real world.
Improve the offer, build repeat demand and test the next channel or market. Keep customer experience and commercial fundamentals at the centre of growth.
A repeatable
path to growth.
THE LAUNCHO ADVANTAGE
Use AI where it improves the work: research, creative exploration and testing. Keep experienced people accountable for the product, the customer and the business.
Connect category data with what customers search for, talk about and buy. Use it to sharpen the questions worth asking.
Explore more directions in product, packaging and content. Apply human judgement to what fits the brand and deserves to reach customers.
Use customer response to improve the offer and the experience. Let evidence guide the next decision, not enthusiasm alone.
BUILT BY A BUILDER
Founded by Martin Berry, Launcho brings an operator’s perspective to building consumer brands. His experience helping scale Gong cha internationally informs a practical approach: understand the customer, build the right team and stay close to execution.
LET’S BUILD SOMETHING WORTH BUILDING
For product specialists, manufacturing and distribution partners, and people who want to build.
Your enquiry has been submitted for processing. For urgent matters, contact martin@launcho.com directly.